(Photo: Tourism And Events Queensland)
Uber announced Thursday what it touts as the world's first ride-share submarine — named scUber — where riders can explore Australia's Great Barrier Reef inside an underwater craft.
The experience will only be available to a "select number of riders" through the Uber app from May 27 through June 18, according to a news release.
The scUber experience will cost $2,060 and will include a one-hour submarine ride and scenic helicopter transfers to and from mainland Queensland.
Andy Ridley, CEO of the preservation organization, added: "To safeguard the reef and the planet we must change the way we do things, from individual actions to new ways of doing business like the sharing economy. He noted he expects the partnership to "result in a positive impact for the future of the Great Barrier Reef."
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