Taylor Swift has taken legal steps to protect her identity by filing new trademark applications covering her voice and likeness. The filings include short audio clips of her speaking, as well as a specific image from one of her performances. The move is aimed at giving her greater control over how her voice and image are used, particularly as technology makes it easier to replicate them convincingly.
The decision comes amid growing concerns about artificial intelligence being used to create deepfakes and impersonations of celebrities. Swift has previously been affected by AI-generated content, including fake images and misleading endorsements, which has highlighted the risks artists face.
Legal experts say this approach, using trademark law to protect elements like a person’s voice, is relatively new and largely untested, but it could provide an extra layer of protection beyond existing copyright and publicity rights. Swift’s move reflects a wider trend in the entertainment industry, as more public figures look for ways to safeguard their identity in an era of rapidly advancing AI technology.
You can hear all of Taylor’s biggest non AI hits on 104.8 Channel 4, The UAE’s favorite English Radio Station.
