SKIMS stepped into the holiday spirit with its first holiday livestream, Kimsmas Live! The 45-minute festive show was hosted by Kim Kardashian and streamed exclusively on TikTok, bringing fans straight into the celebration.
The event was a milestone for the solutions-driven apparel brand as it strengthened its connection with the community and ventured into shoppable live content during one of the busiest retail moments of the year. The playful format, real-time interaction, and holiday energy made Kimsmas Live! a standout moment for the season.
