Dua Lipa is once again the internet’s main character, and this time, it’s all thanks to her flawless Italian in a brand-new promo for the 2026 Winter Olympics.
The Grammy-winning pop star stars in a sleek NBC Sports commercial that has social media in a total chokehold. Set inside Milan’s iconic Galleria Vittorio Emanuele II, the ad transforms the historic shopping arcade into a shimmering winter wonderland as Dua glides through it like she owns the place – which, honestly, she might as well.

After the bilingual tease, the British-Albanian superstar switches back to English to hype up Team USA’s powerhouse women, calling skiing legend Mikaela Shiffrin “historic” and snowboarding phenom Chloe Kim “levitating.”
Between the visuals, the vibes, and Dua’s surprising Italian cameo, the promo has fans counting down to the 2026 Games… and maybe signing up for language classes.
One thing’s clear: Dua Lipa + the Olympics = cultural reset.