Visa’s New Jennie Kim Campaign Sends APAC Fans Into a Frenzy
Visa has launched its newest campaign starring BLACKPINK’s Jennie Kim, and fans across the APAC region are buzzing with excitement. The drop arrived without warning and instantly grabbed attention, especially among Blinks who quickly pushed the campaign across social media.
The video opens with the message, “Some journeys don’t look for the spotlight, they bring it with them. Go further and #TravelLikeJennie.” The tone sets Jennie as the effortless traveler who brings confidence, style and calm energy to every destination.
The timing could not be more perfect. BLACKPINK is currently in the middle of its DEADLINE world tour, with recent stops in Kaohsiung, Bangkok and Jakarta, and upcoming shows in the Philippines, Singapore, Tokyo and Hong Kong. Fans throughout Asia are actively planning trips to catch the group live, and Visa has positioned itself right at the center of this wave of regional travel.
