Millie Bobby Brown (known for Stranger Things) has been named the new brand ambassador for Yas Island, Abu Dhabi. This comes as the immersive attraction “Stranger Things: The Experience” launches on the island, allowing fans to walk through iconic scenes from Hawkins, complete with live actors, 80s sets, and special effects.
In a nostalgic launch video, Millie is shown in the Byers’ living room, lit by the familiar alphabet-light wall from the show. As she muses about saying goodbye to Stranger Things, the lights flicker and spell out “YAS”, marking her new chapter.
Liam Findlay, CEO of Miral Destinations, said Millie embodies the spirit of Yas Island, “imagination, adventure, and unforgettable fun.”
With the new role, Millie helps bring to life an immersive fan experience where visitors can explore Hawkins Lab, confront the Upside Down, and be part of their own Stranger Things story.
