BLACKPINK’s JENNIE is adding a sweet new chapter to her brand collaborations as she teams up with Haribo USA to launch her own limited-edition “Ruby Hearts” gummy candies.
She announced the collaboration on Instagram, calling the partnership a dream come true. In her post, she shared photos and videos of herself unboxing a special care package from Haribo, which included a Haribo Goldbear plushie, a Polaroid camera, and the “Ruby Hearts” gummies.
The product name pays tribute to her debut studio album, Ruby, released in March, tying the collaboration to her evolving artistry and visual identity.
Haribo teased the partnership last month with a playful Instagram clip captioned, “We’ve been working on something sweet,” set to the audio of “like JENNIE.”
