*featured Photo - DeemaLovesDrama

 

Press Release

 

Have you ever tasted Korean food?
In Dubai, Korean food is curiously unknown. This is most surprising considering the fact
that according to a survey conducted in 2019, 35% and 27.5% of respondents
considered respectively K-pop and K-dramas to be very popular within the country. So
people seem to be very appealed by Korean culture as a whole, but when we try to find a
good Korean restaurant in Dubai, there don't appear to be that many. Again, this comes
as a shock for such a cosmopolitan city. We also tried asking local people what they think
about Korean food. We had some very surprising answers such as: "Oh yes I love
sushis!". Needless to say we weren't happy about it.
That is how the #Love YourselfKorea campaign started, focusing on K-food in a effort to
get people in Dubai to know this delicious and healthy food that has so much to offer.
On this occasion, the Opening ceremony of the campaign took place this Wednesday
12th of July at the fine dining restaurant The Farm Al Barari, which is also launching a
Korean menu with the help of Chef May, who flew from Korea to help them make it as
gourmet and traditional as possible. Mr Moon, the Counsel General of South Korea also
came especially for this occasion.
Though especially after Covid-19, Korean Food became more popular worldwide for its
health benefits, it still needs some awareness raised in the UAE. Here is a non-exhaustive
list of what makes Korean food so special:
Korean ginseng has been used to strengthen the immune system and help fight off
stress and disease.
Kimchi, the national food of South Korea, is a spicy pickled vegetable dish, has a
rich history in South Korea dating back more than two thousand years.
Probiotics have been shown to improve heart health by reducing cholesterol and
inflammation.
Studies show that kimchi can also reduce your risk of atherosclerosis through its
antioxidant, anti-inflammatory, and cholesterol-lowering properties.
For that matter, Kimchi making officially became national heritage item.
Korean Food went viral on the web for the spicy noodle challenge and we are only
just at the beginning of making people aware of Korean cuisine.
These are all the good reasons why you should pursue Korean food and our guests were
very happy to be able to taste it for themselves at the ceremony, as well as grasping a bit
of the savior-faire of Chef May, who lead a cooking lesson on how to make Kimchi
pancakes.
We look forward to see the rise of the popularity of these amazing dishes that have been
cherished by so many generations back in Korea and that we now want to share with the
world.